Lamborghini’s Revuelto SV limited run sold out, locking future revenue

Lamborghini capped the Revuelto SV at 1,963 units with a starting price around $741,172, pre-selling globally before public reveal and booking forward revenue even as half-year deliveries fell. The move highlights scarcity as a margin strategy in a challenging market (tariffs in the U.S., weaker demand there) and signals how the brand plans to sustain profitability by limiting supply ahead of a U.S. market-wide refresh and the next generation of models.