Navigating the Storm: Google's Privacy Sandbox and the Future of Ad Tech
TL;DR
At CES, the digital media sector anticipates a surge in mergers and acquisitions in 2024 following a quiet 2023, with stabilizing interest rates and PE interest driving this trend. The decline of third-party cookies is expected to further drive M&A activity, particularly in the ad tech supply chain. Additionally, a collaboration between Omnicom and Google aims to leverage generative AI to optimize YouTube influencer performance, while other CES highlights include L'Oréal's new hair dryer and Amazon's generative AI-powered voice assistant for BMW cars.
Topics:technologybusiness-and-technology#business-and-technology#ces#digital-media#generative-ai#mergers-and-acquisitions#third-party-cookies
- CES Briefing: 'We're in the middle of a storm right now' as Google phases out third-party cookies Digiday
- Google responds to ad tech critics over cookie timeline Ad Age
- Demystifying Privacy Sandbox - what advertisers need to know now The Drum
- DoubleVerify: Profitable Opportunity As Google Ends Third-Party Cookies (NYSE:DV) Seeking Alpha
- Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try AdExchanger
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