AIM's Role in Shaping Internet Chatting
TL;DR
The article discusses how brands, especially in personal care, can effectively engage consumers through long-term, multi-touchpoint marketing strategies that leverage premium entertainment and Amazon Ads' integrated solutions to influence purchase decisions in a fast-moving, routine-driven market.
Topics:technologybusiness#advertising#amazon-ads#business#consumer-behavior#personal-care#premium-entertainment
How AIM taught the internet to chat The Verge
Want the full story? Read the original reporting
Read on The Verge