Coca-Cola Rebrands in Germany Amid US Image Concerns

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Source: DW
Coca-Cola Rebrands in Germany Amid US Image Concerns
Photo: DW
TL;DR Summary

Coca-Cola is rebranding in Germany with a 'Made in Germany' campaign to strengthen its local image amid a broader decline in US brand perception in Europe, influenced by political issues and consumer boycotts of US products.

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