From Instagram to $300 Million: The Rise of Casetify's Tech Accessory Empire

Hong Kong-based tech accessories brand Casetify, founded in 2009, has sold over 15 million phone cases and generated over $300 million in annual revenue. The company's success is attributed to its early adoption of Instagram and leveraging social media influencers to promote its products. Casetify has expanded its product offerings beyond phone cases and opened 25 brick-and-mortar stores throughout Asia and Australia. The company is also experimenting with "style labs" in some cities, allowing customers to design and receive their products within 30 minutes.