GTA 6 Preorder Frenzy Sparks Take-Two to Withhold Raw Demand Figures
TL;DR Summary
Take-Two CEO Strauss Zelnick says GTA 6 preorders are vastly beyond internal expectations, but the company will not publish raw numbers because they could mislead investors since demand curves are unpredictable; he notes that no units have been sold yet and preorders could pull future sales forward. GTA 6 launches November 19 for PS5 and Xbox Series X|S at $80 and is expected to be 2026’s biggest game, with potential a boost from the next evolution of GTA Online.
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- GTA 6 Boss Says More People Are Pre-Ordering the $100 Version of the Game IGN
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