All articles tagged with #zelnick
Take-Two confirms GTA 6's November 19 release despite beating earnings estimates, with CEO Strauss Zelnick staying coy on the PC port timing. The firm projects a strong FY2027 bookings year as GTA Online and other Rockstar titles continue to contribute alongside the upcoming launch.
Take-Two CEO Strauss Zelnick says BioShock 4's development at Cloud Chamber wasted time and money chasing dead ends, but he's now feeling better about the project despite no release window, after a Bloomberg report highlighted narrative-direction issues and a wave of layoffs and leadership changes.
Business Insider profiles Strauss Zelnick, Take-Two’s longtime CEO, the disciplined leader behind GTA who doesn’t drink, smoke, or play video games and stays fit while steering one of the industry’s biggest bets: GTA VI. He says AI will boost efficiency but won’t make blockbuster production cheaper, notes GTA VI’s budget is likely $1–1.5 billion, and confirms a November release after prior delays. He also leans into the fan-mod ecosystem via FiveM and maintains a forward-looking focus on hits beyond GTA, like NBA 2K and Red Dead Redemption.
Take-Two CEO Strauss Zelnick says GTA 6 will not feature product placement or real-brand sponsorships, keeping the game's world fictional. He argues brands in-game are made up to preserve the property's purity. GTA 6 launches November 19 for PS5 and Xbox Series X|S, with pricing described as 'reasonable.'