Tag

Zelnick

All articles tagged with #zelnick

business19 days ago•11 min saved

GTA 6 Preorder Frenzy Sparks Take-Two to Withhold Raw Demand Figures

Take-Two CEO Strauss Zelnick says GTA 6 preorders are vastly beyond internal expectations, but the company will not publish raw numbers because they could mislead investors since demand curves are unpredictable; he notes that no units have been sold yet and preorders could pull future sales forward. GTA 6 launches November 19 for PS5 and Xbox Series X|S at $80 and is expected to be 2026’s biggest game, with potential a boost from the next evolution of GTA Online.

via GameSpot|

#business #gta-6 #investors

gaming3 months ago•5 min saved

GTA 6 Launch Set for November 19 as Take-Two Beats Earnings

Take-Two confirms GTA 6's November 19 release despite beating earnings estimates, with CEO Strauss Zelnick staying coy on the PC port timing. The firm projects a strong FY2027 bookings year as GTA Online and other Rockstar titles continue to contribute alongside the upcoming launch.

via Wccftech|

#gaming #gta-6 #november-19

business3 months ago•13 min saved

BioShock 4 Reframe: Take-Two Boss Says Dead Ends Wasted Time, Now Optimistic

Take-Two CEO Strauss Zelnick says BioShock 4's development at Cloud Chamber wasted time and money chasing dead ends, but he's now feeling better about the project despite no release window, after a Bloomberg report highlighted narrative-direction issues and a wave of layoffs and leadership changes.

via Kotaku|

#bioshock-4 #bioshock-infinite #business

business3 months ago•12 min saved

GTA's Billion-Dollar Dream: The CEO Who Never Plays the Game

Business Insider profiles Strauss Zelnick, Take-Two’s longtime CEO, the disciplined leader behind GTA who doesn’t drink, smoke, or play video games and stays fit while steering one of the industry’s biggest bets: GTA VI. He says AI will boost efficiency but won’t make blockbuster production cheaper, notes GTA VI’s budget is likely $1–1.5 billion, and confirms a November release after prior delays. He also leans into the fan-mod ecosystem via FiveM and maintains a forward-looking focus on hits beyond GTA, like NBA 2K and Red Dead Redemption.

via Business Insider|

#ai #business #grand-theft-auto

technology4 months ago•3 min saved

GTA 6 Will Stay Brand-Free, Says Take-Two CEO

Take-Two CEO Strauss Zelnick says GTA 6 will not feature product placement or real-brand sponsorships, keeping the game's world fictional. He argues brands in-game are made up to preserve the property's purity. GTA 6 launches November 19 for PS5 and Xbox Series X|S, with pricing described as 'reasonable.'

via GameSpot|

#brand-partnerships #gta-6 #product-placement