Khloé Kardashian and Kris Jenner Launch Fundraising for Startup

Khloé Kardashian and Kris Jenner are raising $10 million for a new startup called Khloud, which has already secured $4.49 million, according to an SEC filing. The company, potentially focusing on snacks and protein supplements, is led by Bryan Baum of K5 Global, with Michael Kives also involved. Kives, known for his connections in Hollywood and ties to Sam Bankman-Fried, is speculated to be steering Khloud towards a protein popcorn brand. TechCrunch has reached out for further comments.