Lego's Smart Brick Revolutionizes Play with Interactive and Invisible Tech
TL;DR
The Sphere in Las Vegas transformed its exterior into a Lego Death Star and featured a full-scale Lego X-Wing for visitors, in partnership with Lego and Lucasfilm, to promote Lego's new Smart Play platform and create an immersive, interactive Star Wars-themed experience during the Consumer Electronics Show.
- How the Sphere Morphed Into an Interactive Lego Death Star The Hollywood Reporter
- Lego announces Smart Brick, the ‘most significant evolution’ in 50 years The Verge
- Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed CNET
- Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain WIRED
- Lego is trying to make tech invisible with Smart Play Engadget
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