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Microsoft Gaming Returns to Xbox Branding to Focus on Players and Affordable Gaming

1 min read
Source: GamesIndustry.biz
Microsoft Gaming Returns to Xbox Branding to Focus on Players and Affordable Gaming
Photo: GamesIndustry.biz
TL;DR

Microsoft Gaming reverts to the Xbox brand under a new mission centered on daily active players as the north star, a sustainable Game Pass model, and a flexible stance on exclusivity and AI, while expanding into new markets and preparing next-gen hardware (Project Helix) with AMD; price cuts for the Game Pass top tier were announced.

Topics:technologybusiness#activision-blizzard#ai#business#game-pass#microsoft#xbox
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  1. Microsoft Gaming reverts to Xbox branding  GamesIndustry.biz
  2. We Are Xbox  Xbox Wire
  3. Microsoft brings Xbox back, scraps Microsoft Gaming  The Verge
  4. Xbox CEO: We Will Consider Changes To Exclusivity  GameSpot
  5. New Xbox Mission Statement Promises Reevaluation of Exclusivity, Affordability, and More  IGN

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