Microsoft Overhauls Xbox Leadership to Boost Console Focus Ahead of Helix
TL;DR Summary
Microsoft has appointed two new Xbox executives—Matthew Ball as Chief Strategy Officer and Scott Van Vliet as Chief Technology Officer—along with a role shift for Chris Schnakenberg, as part of a leadership reshuffle aimed at strengthening the console business and accelerating development toward Project Helix. CEO Asha Sharma framed the moves as a way to clarify and improve execution to position Xbox for the future, signaling a renewed emphasis on the Series X|S console focus in 2026.
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