Microsoft Overhauls Xbox Leadership to Boost Console Focus Ahead of Helix
TL;DR
Microsoft has appointed two new Xbox executives—Matthew Ball as Chief Strategy Officer and Scott Van Vliet as Chief Technology Officer—along with a role shift for Chris Schnakenberg, as part of a leadership reshuffle aimed at strengthening the console business and accelerating development toward Project Helix. CEO Asha Sharma framed the moves as a way to clarify and improve execution to position Xbox for the future, signaling a renewed emphasis on the Series X|S console focus in 2026.
- Xbox Hires New Exec To 'Strengthen The Console Side' Of The Business Pure Xbox
- Microsoft Turns to Video-Game Researcher to Fire Up Xbox Revival bloomberg.com
- Xbox expands leadership team with major hires The Game Business
- Xbox hires game industry analyst Matthew Ball to lead strategy theverge.com
- How will Microsoft's new gaming CSO shape Xbox? Roblox, China ... OnlyFans? Windows Central
Want the full story? Read the original reporting
Read on Pure Xbox