Microsoft's Bing Chatbot to Feature Ads

Microsoft plans to introduce ads in its OpenAI's GPT-4 powered Bing search engine to help advertisers reach people in a high-quality and targeted environment. With over 100 million daily users of Bing, Microsoft aims to drive more traffic to publishers and increase revenue for them. The company is exploring additional capabilities for publishers, including placing licensed content besides the chat answer and placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.