MoonSwatch Goes for Gold: Swatch and Omega Unveil 18K Moonshine Edition
TL;DR Summary
Swatch and Omega revealed the MoonSwatch, a limited-edition chronograph honoring Apollo 11, featuring Omega’s 18K Moonshine Gold (11 grams) and priced at $570. The watch isn’t sold in stores; eligible buyers must complete an online ESTA-like application (32 questions) on Swatch’s site, open July 16, with a July 21 deadline. Only 1,969 applicants will be approved to purchase and pick up the watch at Swatch stores.
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- Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch WIRED
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