MoonSwatch Goes for Gold: Swatch and Omega Unveil 18K Moonshine Edition

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Source: USA Today
MoonSwatch Goes for Gold: Swatch and Omega Unveil 18K Moonshine Edition
Photo: USA Today
TL;DR

Swatch and Omega revealed the MoonSwatch, a limited-edition chronograph honoring Apollo 11, featuring Omega’s 18K Moonshine Gold (11 grams) and priced at $570. The watch isn’t sold in stores; eligible buyers must complete an online ESTA-like application (32 questions) on Swatch’s site, open July 16, with a July 21 deadline. Only 1,969 applicants will be approved to purchase and pick up the watch at Swatch stores.

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