Nintendo Tops US Physical Game Sales with 63% Share in 2026
TL;DR
Circana data shows Nintendo accounts for 63% of new US physical game sales this year, with PlayStation at about 32% and Xbox just over 4%; July 2026 hit a record low for new physical software at $85 million due to fewer releases. Nintendo still led global physical software at 38.5% (61.5% digital), with digital revenue at 132.7 billion yen and a 90% YoY increase. The breakdown between Switch 2 and Switch isn’t provided.
- 63% of new physical games sold this year in the US have been on Nintendo platforms Nintendo Everything
- Nobody’s Buying New Physical Games On Xbox In The U.S. Kotaku
- Switch 2 Leads US Console Sales Slump in Worst July Since Covid Bloomberg.com
- US physical game sales drop to lowest monthly total since 1995 | US Monthly Charts GamesIndustry.biz
- Gaming Consoles Are Getting Wrecked by High Prices Gizmodo
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