All articles tagged with #us market
Circana data shows Nintendo accounts for 63% of new US physical game sales this year, with PlayStation at about 32% and Xbox just over 4%; July 2026 hit a record low for new physical software at $85 million due to fewer releases. Nintendo still led global physical software at 38.5% (61.5% digital), with digital revenue at 132.7 billion yen and a 90% YoY increase. The breakdown between Switch 2 and Switch isn’t provided.
New Circana data shows US spending on gaming hardware and physical software fell sharply in July, with hardware outlays down 29% year over year and overall hardware spending near July 2020’s pandemic-driven shortages. Physical game sales hit a near-record low for July, while subscriptions rose 6%. Share of new physical game spend skewed toward PlayStation and Nintendo, and the top-seller was Call of Duty: Black Ops 2 (port) with other ports also performing well; the combined spend on games, hardware and accessories declined about 10% year over year.
A new report claims Apple’s foldable iPhone Ultra could debut in September but with extremely limited supply, potentially launching in the US first before broader rollout to other markets, with skepticism about a strictly US-only launch.
McDonald’s reported US sales rose just 0.8% in Q2, the slowest growth since 2025, with visits slowed by a flood of value deals that overwhelmed restaurants and slowed service; the company will reevaluate its menu, roll out new app promotions, and boost marketing for value items, while also changing US leadership as it seeks to re-energize high-frequency customers.
McDonald's posted 1.3% global same-store sales growth in Q2 (below consensus) with US comps up 0.8% (below expectations), and named Skye Anderson as president of McDonald's USA as part of its McDonald’s Next growth plan. Management cited execution and menu-mix issues—such as the rollout of a new value menu and too many new items—that pressured service times and customer satisfaction. Adjusted EPS rose to $3.32 on $7.1B revenue, and the stock remains down year-to-date ahead of a September investor meeting.
McDonald's posted slower growth in Q2, with global same-store sales up 1.3% (US +0.8%), revenue of about $7.1B and adjusted EPS of $3.32, missing some estimates. Growth cooled as budget-conscious consumers remained under strain, with traffic pressures and the lapse of the Minecraft offering weighing on results. The company also named Skye Anderson president of McDonald's USA, as Joe Erlinger departs after more than two decades. Shares are down roughly 13% this year, and analysts view the September investor meeting as pivotal for long‑term growth through asset investments and menu innovation.
McDonald’s posted a mixed Q2: adjusted EPS of $3.38 beat expectations while revenue of $7.10 billion slightly missed consensus; U.S. same-store sales rose 0.8% as traffic fell, and global SSS rose 1.3%. Skye Anderson was named president of McDonald’s U.S., replacing Joe Erlinger. The company outlined a new growth strategy—focusing on restaurant design, better-tasting food and drinks, consumer-led innovation, and improved service—with shares up about 2% premarket. The international segments showed stronger performance, while the Minecraft tie-in period last year was noted in passing.
Ford CEO Jim Farley told employees that Chinese electric vehicles could enter the U.S. market in the next five to ten years, as Ford prepares for that possibility amid ongoing tariffs and looming Chinese-origin software/hardware bans that could reshape the competitive landscape.
Audi unveils the 2027 Q9 as its new flagship SUV designed for the US market, starting at $87,700; built on VW Group's Premium Platform Combustion, it offers a Q9 and SQ9 (twin-turbo V8) with rear-biased AWD, active-matrix LED headlights, and a three-row interior configurable for six or seven seats. With a 209-inch length and 123.5-inch wheelbase, cargo starts at 19.3 cu ft behind the third row (up to 87.7 cu ft with all seats folded) and towing up to 7,700 lb, making it a US-market flagship intended to rival large rivals like the Cadillac Escalade.
Audi unveiled the full-size Q9 and its SQ9 variant as its U.S.-centric flagship lineup, with prices from $89,095 for the Q9 and $119,395 for the SQ9. The three-row SUVs pair American-tuned powertrains—a 2.9L V6 (429 hp) and a 4.0L V8 (591 hp)—with tech like matrix adaptive headlights and a ChatGPT-powered voice assistant, underscoring Audi’s bid to win back U.S. luxury SUV buyers on performance, space, and technology. The launch comes as Audi seeks to offset tariff-related headwinds and a lack of U.S. manufacturing, a factor analysts say could limit margin despite the potential market uplift amid competition from BMW and Mercedes.
OnePlus is pulling out of the U.S. and European smartphone markets as part of a broader Oppo restructuring, with Realme exiting China; the withdrawal could expand to other regions, including India by 2027, as the company faces stiff competition and broader industry pressures.
A German report says OnePlus is set to wind down operations in the US and Europe this week as Oppo narrows OnePlus’s focus to budget devices in China and India; US customers may see no new OnePlus phones while existing users will still receive support and updates, with the company’s last major US release being the OnePlus 15 and the 15R having launched earlier this year (the 15T has not yet released in the US).
Fiat is bringing its European two-seat Topolino microcar to the US with a starting price around $13,995 before a $990 destination charge (about $14,985 total). The ultra-compact, 1,000-pound car offers 8 hp and a 19 mph top speed with an estimated 46-mile range; the launch model will be private-property only, but Fiat plans a free conversion kit later to hit 25 mph and enable street use. Marketed for short urban trips in places where real car performance is not the point, the move comes as US buyers face high average new-car prices while Fiat's US sales remain limited. The company notes accessories and broader affordability trends as context for its US push.
Fiat will launch its 8-foot-long, two-seat Topolino EV in the U.S. starting at about $13,995 ($14,985 with destination), offering up to 46 miles of range. Initially limited to speeds up to 25 mph, Fiat will provide a free kit by summer to convert it into a federally regulated low-speed vehicle (LSV) that can operate on public roads with speed limits up to 35 mph; the car will be offered in Topolino and Dolcevita versions and is positioned as a neighborhood-focused, affordable EV extension beyond the 500e.
Stellantis has opened U.S. orders for the Fiat Topolino, a tiny electric quadricycle, with a base price of $13,995 (destination fee adds $990 for a customer price of $14,985). The vehicle can reach 19 mph with up to 46 miles of range, and a free Low Speed Vehicle conversion can raise top speed to 25 mph for 35 mph road limits. It will be sold in limited quantities this year in hardtop with doors or a Dolce Vita soft-top, manufactured in Morocco. The move comes amid past discussions about Kei cars in the U.S. and Fiat’s performance history in the market.