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Circana

All articles tagged with #circana

Tomodachi Life Tops US April Sales as Switch 2 Sparks Hardware Surge
business5 days ago

Tomodachi Life Tops US April Sales as Switch 2 Sparks Hardware Surge

Tomodachi Life: Living the Dream led April US sales with over $41M in combined physical and projected digital sales, fueling a 44% YoY rise in new physical software spending; Capcom's Pragmata debuted second, while total US video game spending reached $4.3B and hardware revenue rose 34% to $261M on the Switch 2’s momentum, with Nintendo's hardware share at a high for the period. Circana also notes a new Top 10 methodology and provides projected top titles for April 5–May 2, 2026.

GLP-1 Weight-Loss Boom Sparks Hair-Care Market Push
business24 days ago

GLP-1 Weight-Loss Boom Sparks Hair-Care Market Push

As GLP-1 weight-loss drugs grow popular, some users experience temporary hair shedding, prompting a new wave of at-home hair-care products and scalp treatments. The trend is rising quickly: roughly 13% of U.S. adults use GLP-1 meds, with projections of 25 million on them by 2030, and Circana finds GLP-1 households spend more on beauty. Brands from Ulta to Redken, Nutrafol, and KeraFactor are expanding targeted offerings, while doctors note hair recovery varies and depends on nutrition and time, suggesting consumer loyalty as results take months to appear.

Circana: Exclusives Remain the Top Draw for Console Gamers (41%)
gaming25 days ago

Circana: Exclusives Remain the Top Draw for Console Gamers (41%)

A Circana Q1 2026 survey found that 41% of US gamers say exclusive games are the primary reason they play on consoles, with 38% saying they staying within the same system because friends/family use it. The data underscores exclusives as a key driver of console adoption and potentially hardware sales, even as multi‑platform titles remain lucrative; analysts expect exclusives to return for high‑profile single‑player franchises while multiplayer titles stay spread across platforms.

Switch 2 sparks 69% surge in US hardware sales for March 2026
business1 month ago

Switch 2 sparks 69% surge in US hardware sales for March 2026

Circana data show US video game spending rose 12% in March 2026 to $5.3B, driven by a 69% jump in hardware sales to $500M led by Nintendo Switch 2. Switch 2 led March and YTD hardware sales, with PS5 up 3% YoY. Console content rose 22% on a 40% jump in digital premium downloads and new releases like Crimson Desert, MLB The Show 26, and Pokémon Pokopia, while first-quarter spending climbed 5% to $14.6B.

Starfield Tops U.S. Sales Again With PS5 Arrival And Updates
gaming1 month ago

Starfield Tops U.S. Sales Again With PS5 Arrival And Updates

Starfield was the top-selling U.S. game for its PS5 launch week, thanks to the PS5 release and a major free update (Free Lanes) plus the Terran Armada expansion. Circana data shows roughly 140,000 copies sold that week, with PS5 dominating new sales and Xbox Game Pass keeping full purchases modest. Momentum will depend on future weeks, and a potential Switch 2 release could boost interest, though Bethesda cautions there won’t be a Starfield 2 meant to draw in new fans.

PS5 Demand Surges Before Price Hike, Near-Doubling Week
news1 month ago

PS5 Demand Surges Before Price Hike, Near-Doubling Week

Sony announced a price increase of at least $100 for all PS5 models, lifting the base PS5 to $650 and the digital edition to $600. In the week ending April 4, 2026, US PS5 hardware unit and dollar sales hit 2026 highs, nearly doubling the prior week as shoppers rushed to buy before the price jump, underscoring how economic pressures are reshaping console affordability.

US PS5 Sales Rally Ahead of Sharp Price Jump in 2026
business1 month ago

US PS5 Sales Rally Ahead of Sharp Price Jump in 2026

US PS5 hardware sales hit a 2026 high in the week ending April 4, driven by Sony’s price increase announced days earlier; Circana analyst Mat Piscatella said the quarter‑year highs were in both unit and dollar sales, with US hardware spending nearly doubling year over year. The price hike took effect April 2, pushing the Digital Edition to $599.99 and reflecting higher material costs; analysts caution that demand may slow afterward unless big releases like GTA 6 sustain momentum.

PS5 Leads US Sales for Resident Evil Requiem as Console Momentum Persists
gaming2 months ago

PS5 Leads US Sales for Resident Evil Requiem as Console Momentum Persists

US February data from Circana shows the PS5 was the lead platform for Resident Evil Requiem with a meaningful margin over PC, though the game’s total dollar sales were spread across formats including Xbox Series X|S and Switch 2 (PS5 sales were under 50% of the total). Globally the game has sold about 6 million copies and is the fastest-selling entry in the series, underscoring that consoles remain a major market for Capcom as the company broadens its audience.

Subscriptions drive US video game spend up 3% in January, Circana finds
business3 months ago

Subscriptions drive US video game spend up 3% in January, Circana finds

Circana reports US video game spending rose 3% year over year in January to $4.3B, led by a 23% jump in non-mobile subscription services ($596M). Hardware spend climbed 16% to $248M, with Nintendo Switch 2 helping offset declines for PS5 and Xbox Series X|S. In software, Call of Duty: Black Ops 7 and NBA 2K26 topped the Top 20, Madden NFL 26 rose, Battlefield 6 fell, and Final Fantasy VII Remake jumped into the Top 10 after new Switch 2 and Xbox Series X|S versions. Mobile content dipped overall.

FFVII Remake Intergrade Surges to No. 2 on January 2026 US Nintendo Charts (Switch 2)
business3 months ago

FFVII Remake Intergrade Surges to No. 2 on January 2026 US Nintendo Charts (Switch 2)

Final Fantasy VII Remake Intergrade for Switch 2 debuts at No. 2 in Circana's January 2026 US Nintendo platform charts, behind Pokémon Legends: Z-A and ahead of Donkey Kong Bananza, with FF7R rising from 225th in December to 9th in January due to the Switch 2/Xbox release; Pokémon Legends: Z-A fell to 16th. Hardware spending rose 16% year over year, with Switch 2 spending offsetting declines across PS5, Xbox Series, and the older Switch, while PS5 still led hardware overall. The article also notes a Switch 2 release date for Final Fantasy VII Rebirth and mentions a Switch 2 demo and review link.

Call of Duty: Black Ops 7 Leads US 2026 Sales Through January, GTA 6 on the Horizon
business3 months ago

Call of Duty: Black Ops 7 Leads US 2026 Sales Through January, GTA 6 on the Horizon

Circana's January 2026 US sales data place Call of Duty: Black Ops 7 at the top of 2026 so far, with NBA 2K26, Madden NFL 26, Minecraft, and Battlefield 6 rounding out the top five; Code Vein II was the sole January 2026 new release at No. 11, Final Fantasy VII Remake jumped on Switch 2 and Xbox Series X|S, GTA 6 lands November 19, 2026, and overall software spending rose 3% YoY to $4.3B, driven by a 23% rise in gaming subscriptions.

US video game spending set to hit $62.8B in 2026, driven by Switch 2 and GTA 6
business3 months ago

US video game spending set to hit $62.8B in 2026, driven by Switch 2 and GTA 6

US video game spending is forecast to rise 3% to $62.8 billion in 2026 per Circana, led by Switch 2 sales, Grand Theft Auto 6, and growth in subscriptions, with the possibility of topping the 2021 high of $61.7 billion; hardware might face headwinds from higher component costs, while GTA 6 and other major titles are expected to boost software and accessories, and rumors of a PS6 delay to 2028–2029 reflect memory/storage constraints.