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Circana

All articles tagged with #circana

Switch 2 Lifts Hardware Spending as PlayStation and Xbox Suffer Historic May
business12 days ago

Switch 2 Lifts Hardware Spending as PlayStation and Xbox Suffer Historic May

May 2026 delivered the worst May for US PS and Xbox console sales on record amid price hikes, with PS5 down 58% YoY and spending down 43%, and Xbox down 12% YoY though spending rose 7%; Nintendo Switch 2 boosted hardware spending by 38% and logged about 5.9 million units in its first year, the second-fastest selling handheld in US history. Analysts warn further price hikes (including an expected August Xbox rise) could curb demand until the holiday season, with a rebound unlikely before 2028 as memory costs rise.

via TechSpot|
#business#circana#nintendo-switch-2
PS5 Slump Drives May to 23-Year Low as Switch 2 Boosts US Hardware Spending
business14 days ago

PS5 Slump Drives May to 23-Year Low as Switch 2 Boosts US Hardware Spending

Circana data show US PlayStation 5 sales fell 58% year-over-year in May to the lowest May total since 2000, while Xbox posted its own May low (down 12%). Price hikes in April weighed on Sony, but Nintendo's Switch 2 boosted US hardware spending 38% year-over-year to $249 million, with the Switch 2 reaching 5.9 million installed base. Overall US video game spending rose 3% to $4.2 billion for May, and 007 First Light led the period's sales with several other top titles rounding out the list.

via GamesIndustry.biz|
#business#circana#playstation
Switch 2 Triggers First US Physical Game Spending Rise Since 2009
business14 days ago

Switch 2 Triggers First US Physical Game Spending Rise Since 2009

Circana data show US physical game spending rose 3% year over year to $1.6 billion for the year ending May 2026—the first YoY gain since 2009—driven by Switch 2; analysts call it a likely temporary blip as digital and used games dominate. Switch 2 has moved about 19.86 million consoles globally by March 2026, with over 1.1 million US units sold in its first week, and Nintendo plans a ~20% production increase to meet demand; physical software on Nintendo systems is up ~26% YoY but still down from May 2024.

via GamesIndustry.biz|
#business#circana#gaming-market
Switch 2 Finishes Its U.S. Debut Year Near 6 Million Sold, Second-Fastest Ever
technology14 days ago

Switch 2 Finishes Its U.S. Debut Year Near 6 Million Sold, Second-Fastest Ever

Nintendo Switch 2 ended its first full year in the U.S. with 5.9 million units sold, the second-fastest pace for any video game system since 1995, behind only the Game Boy Advance; May was the top month and it leads hardware sales for 2026 year-to-date, with three Nintendo titles in the last month’s top ten, including Tomodachi Life: Living the Dream at #5.

via Nintendo Everything|
#circana#game-boy-advance#hardware-sales-2026
Tomodachi Life Tops US April Sales as Switch 2 Sparks Hardware Surge
business1 month ago

Tomodachi Life Tops US April Sales as Switch 2 Sparks Hardware Surge

Tomodachi Life: Living the Dream led April US sales with over $41M in combined physical and projected digital sales, fueling a 44% YoY rise in new physical software spending; Capcom's Pragmata debuted second, while total US video game spending reached $4.3B and hardware revenue rose 34% to $261M on the Switch 2’s momentum, with Nintendo's hardware share at a high for the period. Circana also notes a new Top 10 methodology and provides projected top titles for April 5–May 2, 2026.

via GamesIndustry.biz|
#business#circana#hardware-revenue
GLP-1 Weight-Loss Boom Sparks Hair-Care Market Push
business2 months ago

GLP-1 Weight-Loss Boom Sparks Hair-Care Market Push

As GLP-1 weight-loss drugs grow popular, some users experience temporary hair shedding, prompting a new wave of at-home hair-care products and scalp treatments. The trend is rising quickly: roughly 13% of U.S. adults use GLP-1 meds, with projections of 25 million on them by 2030, and Circana finds GLP-1 households spend more on beauty. Brands from Ulta to Redken, Nutrafol, and KeraFactor are expanding targeted offerings, while doctors note hair recovery varies and depends on nutrition and time, suggesting consumer loyalty as results take months to appear.

via CNBC|
#beauty-industry#business#circana
Circana: Exclusives Remain the Top Draw for Console Gamers (41%)
gaming2 months ago

Circana: Exclusives Remain the Top Draw for Console Gamers (41%)

A Circana Q1 2026 survey found that 41% of US gamers say exclusive games are the primary reason they play on consoles, with 38% saying they staying within the same system because friends/family use it. The data underscores exclusives as a key driver of console adoption and potentially hardware sales, even as multi‑platform titles remain lucrative; analysts expect exclusives to return for high‑profile single‑player franchises while multiplayer titles stay spread across platforms.

via Windows Central|
#circana#console-gaming#exclusives
Switch 2 sparks 69% surge in US hardware sales for March 2026
business2 months ago

Switch 2 sparks 69% surge in US hardware sales for March 2026

Circana data show US video game spending rose 12% in March 2026 to $5.3B, driven by a 69% jump in hardware sales to $500M led by Nintendo Switch 2. Switch 2 led March and YTD hardware sales, with PS5 up 3% YoY. Console content rose 22% on a 40% jump in digital premium downloads and new releases like Crimson Desert, MLB The Show 26, and Pokémon Pokopia, while first-quarter spending climbed 5% to $14.6B.

via GamesIndustry.biz|
#business#circana#hardware-sales
Starfield Tops U.S. Sales Again With PS5 Arrival And Updates
gaming2 months ago

Starfield Tops U.S. Sales Again With PS5 Arrival And Updates

Starfield was the top-selling U.S. game for its PS5 launch week, thanks to the PS5 release and a major free update (Free Lanes) plus the Terran Armada expansion. Circana data shows roughly 140,000 copies sold that week, with PS5 dominating new sales and Xbox Game Pass keeping full purchases modest. Momentum will depend on future weeks, and a potential Switch 2 release could boost interest, though Bethesda cautions there won’t be a Starfield 2 meant to draw in new fans.

via Kotaku|
#circana#free-lanes#gaming
PS5 Demand Surges Before Price Hike, Near-Doubling Week
news2 months ago

PS5 Demand Surges Before Price Hike, Near-Doubling Week

Sony announced a price increase of at least $100 for all PS5 models, lifting the base PS5 to $650 and the digital edition to $600. In the week ending April 4, 2026, US PS5 hardware unit and dollar sales hit 2026 highs, nearly doubling the prior week as shoppers rushed to buy before the price jump, underscoring how economic pressures are reshaping console affordability.

via Kotaku|
#circana#news#price-hike
US PS5 Sales Rally Ahead of Sharp Price Jump in 2026
business2 months ago

US PS5 Sales Rally Ahead of Sharp Price Jump in 2026

US PS5 hardware sales hit a 2026 high in the week ending April 4, driven by Sony’s price increase announced days earlier; Circana analyst Mat Piscatella said the quarter‑year highs were in both unit and dollar sales, with US hardware spending nearly doubling year over year. The price hike took effect April 2, pushing the Digital Edition to $599.99 and reflecting higher material costs; analysts caution that demand may slow afterward unless big releases like GTA 6 sustain momentum.

via Push Square|
#business#circana#gaming-industry