"Ozempic's Transformation of a 1974 Hit into an Unavoidable Jingle"

The 1974 hit song "Magic" by Pilot has been transformed into an inescapable jingle for the Type 2 diabetes medication Ozempic, with the altered chorus "Oh, oh, oh, Ozempic" becoming a prominent part of the drug's marketing campaign. David Paton, the original singer of "Magic," recorded a new version of the song at London's Abbey Road Studios, replacing "magic" with "Ozempic." The jingle has become a marketing phenomenon, joining the ranks of iconic advertising tunes like Subway's "Five Dollar Foot Long" and McDonald's "I'm Lovin' It."