Pokemon Go Celebrates 10th Anniversary with $48.5M In-App Week
TL;DR
AppMagic data shows Pokémon Go generated more than $48.5 million in in-app purchases during its 10th anniversary week (July 6–12), driven by the Road to Legends event and related features, setting a new weekly revenue record with a 5.9x week-over-week increase. The US accounted for 37% of revenue and Japan 27%; over the last 30 days the game earned $98.1 million from just over 4 million downloads. In July it ranked seventh among global apps; since its 2016 launch, Pokémon Go has surpassed 700 million downloads and $6.4 billion in revenue. Scopely’s acquisition suggests no sequel is planned, with ongoing updates to keep both free and paying players engaged (trading, battles, shiny encounters).
- AppMagic: Pokémon Go generates $48.5m during 10th anniversary celebrations GamesIndustry.biz
- 10 Years Later, The Legacy Of Pokémon Go Has Never Been More Complicated Kotaku
- Come with Us to the Pokémon GO Times Square Celebration Pokemon.com
- On This Day | 2016 Pokemon Go fever sends Hongkongers on citywide hunt – SCMP archive South China Morning Post
- Notes & Quotes: Trainers around the world celebrate Pokémon GO’s 10-year anniversary Scopely
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