Pokemon Go Celebrates 10th Anniversary with $48.5M In-App Week

AppMagic data shows Pokémon Go generated more than $48.5 million in in-app purchases during its 10th anniversary week (July 6–12), driven by the Road to Legends event and related features, setting a new weekly revenue record with a 5.9x week-over-week increase. The US accounted for 37% of revenue and Japan 27%; over the last 30 days the game earned $98.1 million from just over 4 million downloads. In July it ranked seventh among global apps; since its 2016 launch, Pokémon Go has surpassed 700 million downloads and $6.4 billion in revenue. Scopely’s acquisition suggests no sequel is planned, with ongoing updates to keep both free and paying players engaged (trading, battles, shiny encounters).