Raymond Weil Bets on Accessible Luxury as It Grows to Pass the Baton
TL;DR Summary
Raymond Weil CEO Elie Bernheim, leading the 50-year-old Swiss watchmaker, doubles down on an ‘accessible luxury’ strategy—keeping prices in the low thousands, opening a Geneva boutique, launching an anniversary collection at Watches and Wonders Geneva, and guiding the brand toward a fourth-generation handoff via The Legacy Tour.
Topics:technology#accessible-luxury#business#elie-bernheim#legacy-tour#raymond-weil#watches-and-wonders-geneva
Novel Ideas Lift a Swiss Watch Brand The New York Times
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