Raymond Weil Bets on Accessible Luxury as It Grows to Pass the Baton
Raymond Weil CEO Elie Bernheim, leading the 50-year-old Swiss watchmaker, doubles down on an ‘accessible luxury’ strategy—keeping prices in the low thousands, opening a Geneva boutique, launching an anniversary collection at Watches and Wonders Geneva, and guiding the brand toward a fourth-generation handoff via The Legacy Tour.