Take-Two Chief: GTA-Scale Hits Still Possible, But Earned with Creativity
TL;DR
Take-Two CEO Strauss Zelnick warned that landing a GTA-scale hit remains extremely hard as the entertainment landscape matures, pointing to former Rockstar staffers’ attempts (notably Build a Rocket Boy’s MindsEye) that ended poorly despite high hopes. He suggested a future GTA-like success could come from outsiders who bring extraordinary creativity, and emphasized Take-Two’s goal of attracting and integrating such talent into its system, rather than relying on technology alone.
- Take-Two Boss Points Out How Hard It Is To Make A Hit Like GTA Kotaku
- 'They Haven't Been Able to Do It': Take-Two Boss Says 'Former Rockstar Employees' Have Tried to Match GTA's Success and Failed — and We All Know Which Game He's Talking About IGN
- Former Rockstar Developers Haven’t Matched GTA’s Success, Says CEO Insider Gaming
- TTWO: Creative excellence, diversified franchises, and long-term growth drive future value TradingView
- Strauss Zelnick criticized former Rockstar employees' attempts to create a new GTA competitor. GameGPU
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