All articles tagged with #strauss zelnick
Take-Two CEO Strauss Zelnick says the majority of GTA 6 pre-orders are for the $100 Ultimate Edition, with pre-orders overall outperforming expectations as buyers opt for the premium package that adds exclusive content; the company also raised its fiscal 2027 outlook, noting GTA 6’s momentum while stressing Take-Two’s business is largely digital.
Take-Two CEO Strauss Zelnick says GTA 6’s extended trailer will premiere exclusively on Netflix for six hours as Rockstar experiments with marketing, joking 'I'm sure you're going to watch it because everyone is,' with a full trailer to follow and GTA 6 slated for November 19.
Take-Two lifted its Fiscal 2027 net bookings outlook to $8.2 billion thanks to GTA 6, and CEO Strauss Zelnick says sales are already well over 90% digital, underscoring the industry’s shift away from physical releases; while pre-orders for GTA 6 look strong, he cautions against counting on sales until they materialize, and the company notes a dip in its mobile business as the stock moves lower.
Take-Two Interactive reported FY2026 net bookings of $6.72 billion, roughly $750 million above initial guidance, with a near-equal split between mobile and traditional gaming. The company expects over $1 billion in operating cash flow in the next 12 months, driven by the GTA 6 launch, and signals pursuing accretive acquisitions and tech investments as it frames FY27 as a major inflection point for the business.
Take-Two CEO Strauss Zelnick, who doesn’t play games, is reported to have backed GTA VI with $1.5 billion, positioning the launch as the biggest of the decade, while the company’s stock has surged about 1,600% since 2011 and 2025 revenue is projected to reach roughly $5.6 billion.
A TikTok ambush interview with Take-Two CEO Strauss Zelnick reinforces a November 19, 2026 release window for GTA 6, coming amid prior delays; the exchange touches on company finances and career advice, but skepticism remains about whether the date will stick.
Take-Two CEO Strauss Zelnick says GTA 6 is on track for strong reviews, noting Rockstar’s history of mid-to-high-90s scores as a sign of quality, while acknowledging a changed media landscape; the game is set to launch November 19 on PS5 and Xbox Series X|S at a reasonable price, with release date reaffirmed despite past delays.
Take-Two CEO Strauss Zelnick warned that landing a GTA-scale hit remains extremely hard as the entertainment landscape matures, pointing to former Rockstar staffers’ attempts (notably Build a Rocket Boy’s MindsEye) that ended poorly despite high hopes. He suggested a future GTA-like success could come from outsiders who bring extraordinary creativity, and emphasized Take-Two’s goal of attracting and integrating such talent into its system, rather than relying on technology alone.
Take-Two CEO Strauss Zelnick dismissed claims that Red Dead Online represents a missed opportunity, stressing that Red Dead Redemption 2’s multiplayer has been hugely successful with 85 million copies sold. He argues GTA Online remains the primary revenue driver, that Rockstar shifted focus toward GTA 6 and GTA Online, and notes Red Dead Online has seen limited updates since 2021 even as a recent Blood Money drop arrived; a full return of Red Dead Online remains unconfirmed while GTA Online continues to generate far more weekly revenue.
Take-Two CEO Strauss Zelnick reaffirmed GTA 6’s release date as November 19, 2026, noting the game is about 18 months behind the original plan; he also touted GTA as the most valuable entertainment IP and pointed to GTA 5’s ongoing longevity thanks to updates, with the November 2026 launch still on track.
Take-Two CEO Strauss Zelnick says he's deeply disappointed by the absence of a new BioShock, acknowledging the long development at Cloud Chamber since 2019 and a leadership shift that brought Rod Fergusson to lead the studio. He notes the project has faced creative dead ends and resets, but remains hopeful that a great BioShock is in the works and that the team is now on a clearer creative path after years of delays.
Take-Two CEO Strauss Zelnick says he has seen GTA 6 in action via demos (he doesn’t play games) and calls the reveal 'amazing,' noting a PC release is likely after consoles and clarifying that his LA Noire comments were not an announcement.
Take-Two CEO Strauss Zelnick told Variety at Las Vegas’ Interactive Innovation Conference that GTA 6 jitters are real ahead of the November launch, but he aims for creative independence, careful pricing, and staying true to the IP rather than chasing brand partnerships; he also praised Zynga’s rebound under Frank Gibeau, stressed investing in original properties, and noted that pricing news would come soon while pausing a past franchise sequel if the team isn’t passionate.
Take-Two CEO Strauss Zelnick says GTA 6 will have a 'reasonable' price, arguing value justifies cost as the market debates whether to push prices higher; he notes $60–$70 has persisted for years while Nintendo charged $80 for Mario Kart World, and hints GTA 6’s price will reflect delivering something amazing. He also mentions DLC/microtransactions as a way to cover rising costs, and confirms GTA 6 launches November 19 for PS5 and Xbox Series X|S amid enormous hype and high expectations.
Take-Two CEO Strauss Zelnick declined to name GTA 6's exact price, saying the company will charge a 'reasonable' amount that reflects the value delivered and aims to deliver the most spectacular entertainment, with analysts divided on whether it will push above standard prices; the price will be formally revealed alongside marketing for the November 16, 2026 release.