All articles tagged with #strauss zelnick
Take-Two CEO Strauss Zelnick says GTA 6 is on track for strong reviews, noting Rockstar’s history of mid-to-high-90s scores as a sign of quality, while acknowledging a changed media landscape; the game is set to launch November 19 on PS5 and Xbox Series X|S at a reasonable price, with release date reaffirmed despite past delays.
Take-Two CEO Strauss Zelnick warned that landing a GTA-scale hit remains extremely hard as the entertainment landscape matures, pointing to former Rockstar staffers’ attempts (notably Build a Rocket Boy’s MindsEye) that ended poorly despite high hopes. He suggested a future GTA-like success could come from outsiders who bring extraordinary creativity, and emphasized Take-Two’s goal of attracting and integrating such talent into its system, rather than relying on technology alone.
Take-Two CEO Strauss Zelnick dismissed claims that Red Dead Online represents a missed opportunity, stressing that Red Dead Redemption 2’s multiplayer has been hugely successful with 85 million copies sold. He argues GTA Online remains the primary revenue driver, that Rockstar shifted focus toward GTA 6 and GTA Online, and notes Red Dead Online has seen limited updates since 2021 even as a recent Blood Money drop arrived; a full return of Red Dead Online remains unconfirmed while GTA Online continues to generate far more weekly revenue.
Take-Two CEO Strauss Zelnick reaffirmed GTA 6’s release date as November 19, 2026, noting the game is about 18 months behind the original plan; he also touted GTA as the most valuable entertainment IP and pointed to GTA 5’s ongoing longevity thanks to updates, with the November 2026 launch still on track.
Take-Two CEO Strauss Zelnick says he's deeply disappointed by the absence of a new BioShock, acknowledging the long development at Cloud Chamber since 2019 and a leadership shift that brought Rod Fergusson to lead the studio. He notes the project has faced creative dead ends and resets, but remains hopeful that a great BioShock is in the works and that the team is now on a clearer creative path after years of delays.
Take-Two CEO Strauss Zelnick says he has seen GTA 6 in action via demos (he doesn’t play games) and calls the reveal 'amazing,' noting a PC release is likely after consoles and clarifying that his LA Noire comments were not an announcement.
Take-Two CEO Strauss Zelnick told Variety at Las Vegas’ Interactive Innovation Conference that GTA 6 jitters are real ahead of the November launch, but he aims for creative independence, careful pricing, and staying true to the IP rather than chasing brand partnerships; he also praised Zynga’s rebound under Frank Gibeau, stressed investing in original properties, and noted that pricing news would come soon while pausing a past franchise sequel if the team isn’t passionate.
Take-Two CEO Strauss Zelnick says GTA 6 will have a 'reasonable' price, arguing value justifies cost as the market debates whether to push prices higher; he notes $60–$70 has persisted for years while Nintendo charged $80 for Mario Kart World, and hints GTA 6’s price will reflect delivering something amazing. He also mentions DLC/microtransactions as a way to cover rising costs, and confirms GTA 6 launches November 19 for PS5 and Xbox Series X|S amid enormous hype and high expectations.
Take-Two CEO Strauss Zelnick declined to name GTA 6's exact price, saying the company will charge a 'reasonable' amount that reflects the value delivered and aims to deliver the most spectacular entertainment, with analysts divided on whether it will push above standard prices; the price will be formally revealed alongside marketing for the November 16, 2026 release.
Take-Two CEO Strauss Zelnick hinted at a November 19 GTA 6 release by joking that many people will call in sick that day, signaling confidence the launch is imminent despite leaks and stock movements.
Take-Two CEO Strauss Zelnick hinted at future work on the company’s intellectual property, including a possible return for L.A. Noire, but provided no official announcement—any news would likely come from Rockstar; the 2011 detective game has since seen multiple re-releases and VR content, signaling potential revival but no concrete details yet.
Take-Two Interactive CEO Strauss Zelnick argues that generative AI tools won’t equalize game development or create instant hits; AI may assist with asset creation or storyboarding, but blockbuster success like GTA 6 still hinges on human creativity and scale, and while the company has numerous AI pilots, GTA 6 has zero AI involvement.
Take-Two’s Strauss Zelnick says generative AI played zero part in GTA 6’s development and that Rockstar handcrafted its worlds, while the company has hundreds of AI pilots and implementations across its studios to boost efficiency. GTA 6 remains on track for a November release, with the earnings call also touching on AI’s broader role and related industry headlines, including Google’s Project Genie and ongoing Rockstar legal/union matters.
Take-Two CEO Strauss Zelnick expressed interest in Nintendo's upcoming console, emphasizing the importance of backward compatibility for their game catalog. He remains optimistic about Nintendo's potential, stating, "I never count Nintendo out."
Take-Two CEO Strauss Zelnick discusses the company's optimistic outlook for 2025, highlighting the anticipated release of major titles like GTA 6, Borderlands 4, and Civilization 7. Despite past challenges, including layoffs and the underperformance of the Borderlands movie, Take-Two's financials show growth, with NBA 2K recovering well. Zelnick emphasizes the increasing importance of PC gaming for AAA titles and the challenges posed by the slow transition between console generations.