The Rise of Ad-Selective Streaming: YouTube TV's Zen Moments and Customer Preferences.
TL;DR
YouTube TV is now selling sponsorships for its popular zen moments, which were previously used to fill unsold or partially filled ad breaks. The move is aimed at increasing revenue to keep subscription costs down. The company is also planning to introduce customizable multiview and improved picture quality in the near future.
- YouTube TV Puts Ads On Its Popular Zen Moments Cord Cutters News
- Streaming Customers Get Choosy About When to Pay for Ads The Wall Street Journal
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