"Tubi Unveils Refreshed Brand Identity and Logo in Streaming Service Overhaul"
TL;DR
Fox Corp's streaming service Tubi has unveiled a new logo and brand identity, featuring vibrant colors and a playful audio tone to reflect its "find your rabbit hole" concept. The update comes ahead of the fourth anniversary of Fox's acquisition of Tubi and has been credited with contributing to the company's increase in ad revenue. With over 74 million monthly active users and a significant share of TV viewing, Tubi's rebranding coincides with Anjali Sud's tenure as CEO and aims to provide a fun, bold, and engaging platform for viewers.
Topics:technologybusinesstech#brand-identity#businesstech#fox-corp#rebranding#streaming-service#tubi
- Fox Corp. Streaming Service Tubi Introduces New Logo And Brand Identity Deadline
- Tubi Gets a Makeover: Brand New Logo, Catchphrase and Color Scheme CNET
- Tubi's new redesign wants to push you down the rabbit hole The Verge
- Tubi's rebrand hopes you fall further down the content rabbit hole Digital Trends
- Tubi Brand Refresh Brings New Logo, Colors and Sound Adweek
Want the full story? Read the original reporting
Read on Deadline