Ubisoft Embraces Assassin's Creed Shadows Backlash as a Victory for Gaming
TL;DR
Ubisoft CEO Yves Guillemot framed the backlash against Assassin's Creed Shadows as a victory, portraying it as a battle to reaffirm the game's identity as a pure video game rather than a message, and highlighted the company's strategic response, including delaying the game and engaging in a charm offensive. The article also notes the cancellation of a planned Assassin's Creed game set in post-Civil War America due to political concerns.
Topics:technologyentertainment#assassinscreedshadows#backlash#controversy#entertainment#marketing#ubisoft
- Assassin's Creed Shadows' backlash reportedly corporately canonised by Ubisoft as a victory for being "more of a video game than a message" rockpapershotgun.com
- In an unusual video in Paris, Ubisoft documents Assassin's Creed: Shadows' messy culture war saga Game File | Stephen Totilo
- 'We Had to Stop Focusing on Those Who Hated Us': Ubisoft Says Yasuke Backlash Directly Led to Assassin's Creed Shadows Delay IGN
- Ubisoft CEO claims it just stopped feeding the trolls when it came to Assassin's Creed: Shadows, which 'very quickly eliminated the fights, which were just fake fights' PC Gamer
- ‘We had to stop focusing on those who hated us’: Ubisoft says it won the battle against Assassin’s Creed Shadows backlash Video Games Chronicle
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