Circana: Exclusives Remain the Top Draw for Console Gamers (41%)

A Circana Q1 2026 survey found that 41% of US gamers say exclusive games are the primary reason they play on consoles, with 38% saying they staying within the same system because friends/family use it. The data underscores exclusives as a key driver of console adoption and potentially hardware sales, even as multi‑platform titles remain lucrative; analysts expect exclusives to return for high‑profile single‑player franchises while multiplayer titles stay spread across platforms.