Jagex Pulls RuneScape Trailer After GenAI Slip-Up, Vows Process Overhaul

Key points

• Jagex removed the 'Dragon Slayer 2' trailer from all official sources following fan reports of GenAI artifacts.
• The trailer, shown at RuneFest, featured a knight with six fingers and boots resembling modern sneakers, which fans identified as AI-generated.
• Jagex stated the trailer was made by a 'trusted external partner' who explicitly confirmed GenAI would not be used.
• This is the second recent AI incident for Jagex, following a GenAI issue in a 100 Thieves merchandise collaboration.
• Jagex is overhauling its review processes and plans to work with community creators for future Dragon Slayer II content.
• Jagex maintains a strict policy against using GenAI for games, artwork, or creative assets, though it allows AI for internal tooling efficiency.

Background

This incident follows a broader industry trend of scrutiny regarding generative AI in game development, as highlighted in earlier coverage of Gamescom 2026, where several titles faced accusations of 'genAI sanewashing.' Jagex had previously stated in August 2026 that it would not use GenAI for player-facing content, though it permitted AI for internal tooling to improve staff efficiency. The current controversy underscores the challenges developers face in ensuring external partners adhere to strict AI policies.

How outlets are covering it

Kotaku and GamesIndustry.biz both report that Jagex blamed an external partner for the GenAI usage, noting the partner had confirmed it would not use AI. Kotaku highlights fan reactions, noting some sympathy for Jagex being 'blindsided' by partners, while others criticize the lack of pre-release review. GamesIndustry.biz emphasizes Jagex's commitment to human craft and its ongoing audits with partners. GamesRadar+ focuses on the apology and the blame placed on the partner, while Yahoo highlights the specific AI artifacts, such as the six-fingered character, that led to the backlash. All sources agree that Jagex is overhauling its processes in response to the incident.

Why it matters

This incident highlights the risks of relying on external partners for creative content, especially when strict AI policies are in place. It also underscores the importance of thorough review processes to prevent AI-generated content from slipping through, particularly in high-profile releases. For players, it raises questions about the authenticity of game content and the transparency of developers regarding AI usage.

What to watch

Jagex is expected to implement new review processes and work with community creators for future Dragon Slayer II content. The company may also face further scrutiny from fans and the industry regarding its AI policies and partner management. The outcome of these changes will be closely watched as a test case for how developers can maintain quality and authenticity while navigating the complexities of AI in game development.