Jagex Pulls RuneScape Trailer After GenAI Slip-Up, Vows Process Overhaul
Jagex has removed a promotional trailer for the RuneScape 3 quest 'Dragon Slayer 2' after fans identified clear signs of generative AI usage, including a character with six fingers and modern athletic footwear. The developer, which had previously pledged not to use GenAI for creative assets, admitted that an external partner produced the material despite confirming it would not use AI. This is the second consecutive incident involving AI in Jagex partnerships, prompting the studio to overhaul its review processes and commission community creators for future content.
