"Square Enix's Strategy Shift: Fewer Games, Higher Quality"

1 min read
Source: Kotaku
"Square Enix's Strategy Shift: Fewer Games, Higher Quality"
Photo: Kotaku
TL;DR Summary

Square Enix CEO Takashi Kiryu acknowledged the company's failure to effectively market its recent games and expressed intentions to "slim down" the publisher's lineup by publishing fewer games. Kiryu emphasized the need to strengthen the company's marketing efforts and focus on developing a more diverse range of games, while also aiming for higher quality by reducing the number of titles. The company's recent focus on web3 and AI art has courted controversy, and it plans to shift resources towards promoting games and improving development proficiency.

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