Xbox Game Pass loses millions of subscribers after price hike, says executive
TL;DR
Xbox chief strategy officer Matthew Ball says Game Pass shed millions of subscribers after last fall's roughly 50% price increase, with Microsoft reportedly removing the latest Call of Duty from the service and lowering prices as part of a course correction.
- Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals Eurogamer
- Xbox Game Pass Lost "Millions" Of Subscribers After Massive Price Hike In 2025 GameSpot
- Xbox Says 'Millions of Subscribers' Canceled Game Pass Subscriptions Following 2025 Price Hike IGN
- Xbox confirms millions of gamers quit Game Pass and its scrambling to recover Polygon.com
- Xbox "lost millions of subscribers": The true cost of Game Pass price hikes is revealed by CSO Matthew Ball Windows Central
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