Rockstar’s Console-First Strategy Reiterated by Take-Two Chief
TL;DR
Take-Two CEO Strauss Zelnick says Rockstar is prioritizing console players as the core audience, with GTA 6 launching on consoles first before PC; the decision is not tied to a PlayStation deal, and PC sales for major titles have grown dramatically in the past, while GTA 6’s price and any product placement plans remain undecided, inviting public commentary.
- Take-Two CEO Says Console Players Are Core Consumers for Rockstar Insider Gaming
- “You’re Judged by Serving the Core”: Take-Two Boss Talks Why GTA 6 Arrives on Consoles First and PC Second Wccftech
- Take-Two CEO Suggests Rockstar Signed GTA 6 Marketing Deal With Sony Phrasemaker
- GTA 6 skipping PC at launch not due to PlayStation deal, but because Rockstar focuses on "the core consumer," Take-Two CEO says GamesRadar+
- Grand Theft Auto 6 will easily sell more copies if it had this one feature — and it's something Ubisoft has nailed for years TechRadar
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