Discover the Uncanny Experience of Jamais Vu

Researchers have explored the phenomenon of "jamais vu," the opposite of déjà vu, where familiar situations feel novel or unreal. This rare experience, often induced by repetition, highlights how our memory system "fact checks" reality. Experiments showed that repeatedly writing words can lead to jamais vu, where words lose meaning and feel strange. This research, which won an Ig Nobel Prize, suggests jamais vu helps prevent cognitive overload and may offer insights into conditions like OCD.