"Instagram's 'Blend' Feature: A Collaborative Reels Experience for Two"

1 min read
Source: Engadget
"Instagram's 'Blend' Feature: A Collaborative Reels Experience for Two"
Photo: Engadget
TL;DR

Instagram is reportedly working on a new feature called Blend, which would recommend Reels to users and their friends based on shared videos and individual interests. The feature is still in internal testing and may not be publicly trialed. Blend aims to allow users and their friends to discover new Reels together, potentially giving Instagram an advantage in the short-form video space.

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