"Ekoi Unveils Revolutionary Road Cycling Pedals Promising 8-Watt Savings"
TL;DR
French cycling brand Ekoï is developing a radical pedal concept, dubbed 'PW8', which promises an 8-watt improvement in performance and has garnered interest from professional cycling teams. The prototype pedals are being tested by UCI Continental teams for reliability and performance, featuring a new shoe and cleat design for improved traction and walking comfort. Ekoï has invested €2 million in the project and aims to establish a foothold in the competitive pedal market, expressing confidence despite potential profitability challenges.
- You've never seen pedals like these before! Ekoi's €2 million radical road cycling pedal project predicts 8-watt savings road.cc
- Wild new Ekoi road pedals with huge platform spotted in the peloton Cyclingnews
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- Spotted: Ekoi pedals with a radical new design and claimed 8 watt saving Global Cycling Network
- Prototype Ekoi pedals catch WorldTour admirers Escape Collective
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