BTS's V Debuts as Nothing's Global Ambassador Alongside Launch of Studio-Focused Headphone (1) Pro

Key points

• V joins Nothing as its latest global ambassador, following Charli XCX, and stars in a new campaign shot in Seoul.
• The Headphone (1) Pro is priced at $399 and releases on September 29, 2026, available at Best Buy, Amazon, and Nothing's website.
• The device features a triple-driver setup: a 40mm bass driver, a precision midrange driver, and an xMEMS treble driver.
• A physical flat EQ switch, developed with Metropolis Studios, allows for neutral sound profiles for audio professionals.
• The headphones offer up to 68 hours of battery life and use 10 microphones for adaptive active noise cancellation.

Background

Nothing previously appointed Charli XCX as a global ambassador and investor earlier in 2026, who helped launch the standard Headphone (a) model. The current release of the Headphone (1) Pro represents a premium upgrade to the company's over-ear lineup, which debuted in 2025.

How outlets are covering it

The Hollywood Reporter emphasizes the celebrity partnership, highlighting V's alignment with Nothing's ethos of 'fearless experimentation' and noting the campaign's focus on authentic expression. WIRED and Popular Science focus heavily on the technical specifications, detailing the triple-driver architecture and the collaboration with Metropolis Studios for the flat EQ feature. Gizmodo frames the product as a literal 'Pro' upgrade for audiophiles and musicians, noting the trade-off of reduced battery life compared to the previous model. All sources agree on the $399 price point and the September 29 release date.

Why it matters

The launch signals Nothing's ambition to compete with established audio giants like Sony and Bose by targeting professional creators and audiophiles with high-fidelity features. The partnership with a major K-pop star like V aims to bridge the gap between technical excellence and mainstream cultural relevance, potentially driving sales in competitive markets.

What to watch

The Headphone (1) Pro is available for purchase starting September 29, 2026. Nothing will likely continue to leverage its ambassador network to promote the product, while consumers and audio professionals will evaluate the real-world performance of the triple-driver system and flat EQ feature.