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Brand Partnerships

All articles tagged with #brand partnerships

Netflix’s KPop Demon Hunters Rewrites the Blockbuster Playbook With a Year-Long Global Fandom
film26 days ago

Netflix’s KPop Demon Hunters Rewrites the Blockbuster Playbook With a Year-Long Global Fandom

netflix’s animated feature KPop Demon Hunters spent 52 weeks on Netflix’s Top 10, becoming the platform’s most-watched movie and earning Oscar and Grammy for the song Golden. The year-long momentum fostered a worldwide fan community, extensive brand tie-ins (Hasbro, Mattel, McDonald’s, Fortnite), merchandise, music, and planned immersive experiences in Dallas and Philadelphia, with a sequel in early development. Netflix coordinated fan-centric marketing and creative collaborations, even producing in-house merch when partners wouldn’t commit, signaling a new era of franchise-driven fandom across media and commerce.

via Variety|
#brand-partnerships#fandom#film
EA Debuts Real-Time In-Game Advertising to Seamlessly Tie Brands to Gameplay
technology27 days ago

EA Debuts Real-Time In-Game Advertising to Seamlessly Tie Brands to Gameplay

EA has launched EA Advertising, a platform for native, real-time in-game ads across its games, starting with sports titles. It features interactive ad units and a Partner Program for co-created fan experiences, plus reward-driven objectives and dynamic content that respond to player engagement, all marketed as enhancing rather than disrupting gameplay.

via Eurogamer|
#brand-partnerships#ea-advertising#in-game-ads
business29 days ago

EA Advertising launches to stitch brands into gameplay and live EA experiences

Electronic Arts unveiled EA Advertising, a platform enabling brands to integrate into gameplay and live experiences through dynamic in-game placements, 3D ad units, and custom collaborations across its games, supported by a new ad server and Integral Ad Science for measurement. The program includes the EA SPORTS Partner Program and has already onboarded brands like Visa, Lowe’s, Red Bull, Xfinity/Peacock, and Mountain Dew, leveraging EA’s massive reach (hundreds of millions of players across console, mobile, and PC) to deliver authentic, non-disruptive brand moments in titles such as EA SPORTS FC and Madden NFL across live events and in-game content.

via Electronic Arts Home Page|
#brand-partnerships#business#ea-advertising
EA Turns Games Into Ad Space With Real-Time In-Game Advertising
business29 days ago

EA Turns Games Into Ad Space With Real-Time In-Game Advertising

Electronic Arts launched EA Advertising to let brands insert dynamic, real-time ads and custom content directly into its games, backed by a privacy-safe ad server and a dedicated EA SPORTS Partner Program. The initiative targets EA’s large player base—about 120 million monthly players with billions of matches across Madden NFL and EA SPORTS FC—to create authentic brand moments like stadium signage and branded challenges. EA has existing partnerships with Visa, Lowe’s, Red Bull, Xfinity, Peacock, and Mountain Dew, and frames the move as part of its broader strategy, including its $55 billion privatization deal.

via CNBC|
#ad-tech#brand-partnerships#business
EA Unveils In-Game Ads Platform to Embed Brands in Gameplay
business29 days ago

EA Unveils In-Game Ads Platform to Embed Brands in Gameplay

EA announces EA Advertising, a new platform for dynamic, real-time in-game ads via its Frostbite engine, offering custom game-specific integrations and audience targeting; brands like Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock are already aboard, as EA says the ads will be integrated to enhance rather than disrupt gameplay, though in-game advertising remains a controversial topic and EA is currently subject to a $55 billion leveraged buyout led by Saudi Arabia’s PIF.

via GamesIndustry.biz|
#ad-tech#brand-partnerships#business
Unrivaled's Breakout Run: A Player-Run 3-on-3 League Redefining Women's Basketball
sports4 months ago

Unrivaled's Breakout Run: A Player-Run 3-on-3 League Redefining Women's Basketball

Unrivaled, a player-run 3-on-3 offseason league for women, is closing in on its championship with a $600K prize as revenue projects near $40M this season—up about 48% from last year. A road tour with record attendance, savvy sponsorships (Maker’s Mark, Sephora, Samsung, Ally, Xfinity) and a commitment to stability (multi-year contracts for most players) have driven growth, strong fan engagement, and prolific content creation in arenas that offer glam rooms, nurseries, and media spaces, signaling a new model for visibility and opportunity in women’s basketball.

via Bleacher Report|
#brand-partnerships#revenue-growth#sports
Roblox's Advertising Expansion and Stock Performance Challenges
business6 months ago

Roblox's Advertising Expansion and Stock Performance Challenges

Roblox is expanding its advertising platform in 2026 with new immersive ad formats like the Homepage Feature and Rewarded Video, along with expanded programmatic partnerships with platforms like Amazon DSP and Magnite, aiming to connect brands with Gen Z and Gen Alpha audiences through authentic, engaging experiences. Major brands and entertainment companies are leveraging these new formats to reach millions of active users, making Roblox a key channel for immersive marketing.

via Roblox|
#advertising#brand-partnerships#business
entertainment11 months ago

Fantastic Four's $170M Promo Boost Aims for $200M U.S. Box Office

The promotional campaign for Disney/Marvel's 'Fantastic Four: First Steps' has reached $170 million in media value, making it one of the biggest in recent MCU history, with extensive partnerships including Little Caesars, Zillow, and Pop-Tarts, contributing to the film's strong box office performance, projected to reach $200 million in the U.S. during its second weekend.

via Deadline|
#box-office#brand-partnerships#entertainment
business2 years ago

"Chase Launches Digital Media Business to Connect Advertisers with 80 Million U.S. Consumers"

Chase has launched Chase Media Solutions, a new digital media business that connects brands with its 80 million customers, offering personalized offers and cash back opportunities. The platform leverages Chase's first-party financial data and precise targeting capabilities to provide better ROI and attribution for brands. Initial pilot partners, including Air Canada and Solo Stove, have seen significant traction in driving incremental sales and new customer growth. Chase Media Solutions aims to bring win-win value to both business clients and banking customers, utilizing the bank's large consumer base and insights across consumer categories.

via Chase Media Center|
#brand-partnerships#business#chase
Caitlin Clark Joins Gatorade's Star-Studded Roster in New Partnership
sports2 years ago

Caitlin Clark Joins Gatorade's Star-Studded Roster in New Partnership

Iowa guard Caitlin Clark has signed a multi-year partnership with Gatorade, adding to her impressive portfolio of name, image, and likeness (NIL) deals. While the financial terms were not disclosed, Gatorade will donate $22,000 to the Caitlin Clark Foundation as part of its Equity in Sport initiative. Clark joins an elite group of college athletes who have signed with Gatorade, including UConn's Paige Bueckers, Penn State's Nick Singleton, and Colorado's Shedeur Sanders. Clark's existing brand partnerships include State Farm, Nike, Buick, Topps, and H&R Block.

via Front Office Sports|
#brand-partnerships#caitlin-clark#college-sports