Bose Launches 2nd-Gen Ultra and New Sport Open Earbuds for $299 and $199

Key points

• The Ultra Open Earbuds (2nd Gen) are priced at $299 and feature a new driver for deeper bass and higher volume, along with Bose TrueSpatial technology including a new Cinema mode.
• Battery life for the Ultra model has increased to up to 9 hours per charge, up from 7.5 hours in the previous generation, with the wireless charging case providing additional power.
• The new Sport Open Earbuds are priced at $199 and feature a lightweight, silicone cuff-clip design with IP54 sweat and dust resistance, targeting fitness activities.
• Both models support Bluetooth 5.4 multipoint connectivity and Auto Volume, but the Sport model lacks Immersive Audio features and offers up to 7 hours of battery life.
• Preorders for both models begin on September 19, with general availability starting on October 1, 2026.

Background

Bose originally launched the Ultra Open Earbuds in February 2024, which helped popularize the clip-on open-ear earbud category. The company has recently refreshed its QuietComfort headphone lineup with second-generation models that also include Immersive Audio and Cinema Mode, indicating a broader strategy to integrate spatial audio across its product range.

How outlets are covering it

CNET and The Verge emphasize the improved sound quality and battery life of the Ultra Open Earbuds (2nd Gen), noting the new driver and TrueSpatial technology. Gizmodo highlights the practical improvements in volume and bass, which were previously weak points for open-ear designs, and notes the addition of SpeechClarity and Auto Volume features. Engadget focuses on the technical specifications, including Bluetooth 5.4 multipoint connectivity and upcoming firmware updates for Google Find Hub and Alexa+. All sources agree on the pricing and release dates, but CNET questions whether the $299 price point is justified given the competitive market, while Gizmodo notes Bose's premium positioning.

Why it matters

Bose's expansion into the sport-focused open-ear segment with the Sport Open Earbuds addresses a growing market for fitness-oriented audio devices that prioritize secure fit and environmental awareness. The improvements in the Ultra Open Earbuds (2nd Gen) aim to address previous criticisms regarding volume and bass, potentially strengthening Bose's position in the premium open-ear market against competitors like Shokz and Apple.

What to watch

Consumers can preorder both models starting September 19, with shipping beginning on October 1. Bose plans to release firmware updates on launch day to add support for Google Find Hub, Alexa+, and an Apple Music shortcut. CNET and other outlets are expected to publish hands-on reviews following the release, which will provide insights into real-world performance and value.