Bose takes on Sonos with an open, room-friendly Lifestyle Ultra lineup
TL;DR Summary
Bose unveils the Lifestyle Ultra lineup—the $299 Ultra Speaker, $1,099 Ultra Soundbar, and $899 Ultra Sub—focusing on big, vocal-forward sound, flexible setups (single, stereo pair, or Atmos rear channels), and an open streaming approach that works with Apple Music, Spotify Connect, AirPlay, and Google Cast without relying on a Bose app. It can group with non‑Bose speakers, room-correction is coming later, and Auracast won’t be enabled at launch.
- Bose debuts a new home audio collection The Verge
- I just tried Bose’s new Lifestyle Collection, and it sounds seriously impressive CNN
- Bose Challenges Sonos with $299 Alexa+ Speaker and $1,099 Soundbar Bloomberg.com
- Bose Brings Back Its ‘Lifestyle’ Branding With New Speakers for the Home WIRED
- Bose’s New Wired Speaker Sounds Like Sonos on Steroids Gizmodo
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