"Apple Dominates Expanding 2023 Premium Smartphone Market Despite Samsung and Huawei Competition"

1 min read
Source: 9to5Mac
"Apple Dominates Expanding 2023 Premium Smartphone Market Despite Samsung and Huawei Competition"
Photo: 9to5Mac
TL;DR Summary

Apple's share of the premium smartphone market dipped from 75% to 71% in 2023 due to increased competition from Samsung, with its popular folding phones, and a resurgence from Huawei. Despite this, Apple remains the dominant player in the market, which is seeing growth as consumers are more willing to invest in high-end devices. The premium segment is expected to grow by 6% in 2023, capturing nearly a quarter of global smartphone sales and 60% of the revenue. This growth is partly due to the shift in consumer preferences in emerging markets, where high-end smartphones are becoming status symbols and are more accessible through promotions and financing options. Apple is not anticipated to release a folding iPhone until at least 2025.

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