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technology-and-business2 years ago•2 min saved

"Foldables and Rivals Chip at Apple's Dominance in 2023's Growing Premium Smartphone Market"

Apple maintained its position as the leader in the global premium smartphone market in 2023 with a 71% share, despite a slight decline due to Huawei's resurgence, which saw its market share increase to 5% thanks to its new 5G Mate 60 series. Samsung held the second spot with 17%, while Xiaomi and Oppo rounded out the top five. The premium market remains resilient, expected to account for a significant portion of sales and revenue despite a general downturn in smartphone shipments. The growth in the premium segment is particularly notable in China, western Europe, India, and the Middle East-and-Africa regions, with India emerging as the fastest-growing market for premium smartphones. Apple's focus on India is evident with the opening of its first retail store there, highlighting the importance of the region.

via South China Morning Post|

##5g #apple

technology-and-business2 years ago•2 min saved

"Apple Dominates Expanding 2023 Premium Smartphone Market Despite Samsung and Huawei Competition"

Apple's share of the premium smartphone market dipped from 75% to 71% in 2023 due to increased competition from Samsung, with its popular folding phones, and a resurgence from Huawei. Despite this, Apple remains the dominant player in the market, which is seeing growth as consumers are more willing to invest in high-end devices. The premium segment is expected to grow by 6% in 2023, capturing nearly a quarter of global smartphone sales and 60% of the revenue. This growth is partly due to the shift in consumer preferences in emerging markets, where high-end smartphones are becoming status symbols and are more accessible through promotions and financing options. Apple is not anticipated to release a folding iPhone until at least 2025.

via 9to5Mac|

##apple #counterpointresearch