All-Caps Xbox Might Be Back After Sharma's Branding Poll
TL;DR
Xbox CEO Asha Sharma ran a social poll asking whether the brand should be styled as 'Xbox' or in all caps 'XBOX'; about 65% favored the all-caps option, the official Xbox account briefly rebranded to XBOX, and The Verge noted a possible rebrand. The move appears to lean into Xbox’s roots, though it’s unclear whether changes will be broad or cosmetic.
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