Apple's AI Presence at WWDC and Tim Cook's Excitement for ChatGPT
TL;DR Summary
Despite heavily investing in AI research and development, Apple did not mention the term "artificial intelligence" during its WWDC 2023 keynote. However, the products on display were chock full of the tech, from on-device machine learning powering autocorrect features to machine vision systems enabling PDF autofill and the Health Apps' myopia test. Apple's approach of treating AI as an afterthought rather than a selling point maintains its aloof and elite branding, distances itself from Google's aggressive promotion of the technology, and eases skittish buyers into the joys of face-mounted hardware like the $3,500 Vision Pro headset.
- Where was all the AI at WWDC? Engadget
- Tim Cook talks new Apple products and concerns about AI l GMA Good Morning America
- AI was all over Apple's WWDC. It was just running in the background ZDNet
- Apple CEO Tim Cook is among the millions of users of ChatGPT—and he says he is ‘excited about it’ Yahoo Finance
- Apple is facing an existential threat: It has no AI vision Fast Company
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