
Apple defies AI spending hype, pushes stock to record highs
Apple shares surged to record territory, rising about 16% in 2026 and adding roughly $600 billion in value since June 25, as investors weigh the company’s strategy of avoiding the costly AI data-center spree by using Google’s Gemini for Siri and Apple Intelligence; the rebound comes despite memory-cost pressures and potential price hikes, with catalysts including a foldable iPhone in September and stronger supplier demand.













