"Apple's Morbid Marketing: Exploiting Mortality for Profit"

Apple's recent advertising campaigns have focused on the potential life-saving capabilities of their devices, including the Apple Watch and iPhone. The ads depict scenarios where individuals are saved from various life-threatening situations, such as low heart rate, blizzards, and car accidents, thanks to their Apple devices. While these features are undeniably useful, Apple's approach to advertising them has been criticized for playing off fear rather than hope. However, these safety features differentiate Apple's devices from competitors and provide a compelling reason for users to upgrade. Additionally, these features have the potential to generate revenue for Apple's services sector, which recently saw record revenue thanks to its subscription-based services.