Apple's Next iPhone Pro Prices Eye-Opening Increases Ahead of Event
TL;DR Summary
TrendForce estimates that the iPhone 18 Pro and Pro Max will rise about 10-20% from the 17 Pro lineup, with starting prices around $1,249-$1,299 for the iPhone 18 Pro and $1,349-$1,399 for the Pro Max. The firm also projects a foldable iPhone Ultra at $2,099-$2,299. Core driver is higher memory costs (256GB memory chip up ~400% YoY; BOM for 256GB Pro up ~38%), though Apple may trim margins to soften the impact. The regular iPhone 18 is not expected until spring 2027. Apple’s “Surprise and shine” event is on Sept. 9, when the company will reveal real prices.
- iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week MacRumors
- iPhone 18 Pro Launch Could Break Apple’s Usual Friday Pre-Order Routine techrepublic.com
- Apple paying 400% more for iPhone 18 Pro memory, says TrendForce 9to5mac.com
- The iPhone 18 Pro Could Get a Variable-Aperture Camera, but What Does That Mean? CNET
- Apple May Need a Foldable iPhone to Avoid a Revenue Slowdown Next Year Yahoo Finance
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