ASUS Enters Intel Arc Market with 32GB Big Battlemage Workstation Card

Key points

• ASUS launched the UGen Arc Pro B70, its first Intel Arc GPU, based on the Big Battlemage architecture.
• The card includes 32GB of GDDR6 ECC memory, 32 Xe cores, and delivers 367 TOPS of AI performance.
• It supports multi-GPU configurations up to four cards, allowing for 128GB total VRAM to handle large AI models.
• The design is a dual-slot blower cooler with a 310W TBP, aimed at workstation and AI inference markets.
• Pricing is not officially disclosed, but comparable models typically range from $1,299 to over $2,000.

Background

ASUS previously supported early Intel Xe GPUs but missed the last two Arc generations, focusing instead on NVIDIA and AMD. This move follows ASUS's recent expansion into other Intel-based products, such as the ExpertBook A7 laptop launched in October 2026.

How outlets are covering it

Wccftech highlights ASUS's return to the Intel ecosystem after a two-generation absence, noting that major competitors like MSI and Gigabyte have also largely ignored Intel Arc. The outlet emphasizes the card's value proposition in the AI sector compared to competitors. KuCoin, citing IT Home, focuses on the technical specifications, specifically the 608 GB/s memory bandwidth and PCIe 5.0 interface, while confirming the lack of official pricing but noting the typical market range for similar hardware.

Why it matters

This launch signals a shift in the professional GPU market, as major OEMs begin to support Intel's AI-focused hardware. It provides an alternative to NVIDIA and AMD for AI inference workloads, potentially increasing competition in the workstation segment.

What to watch

ASUS may expand its Intel Arc lineup in the future, potentially including next-generation Crescent Island GPUs. The market will likely see more third-party support for Intel Arc as AI demand continues to rise.