Discord Rebrand Shifts Focus Back to Gamers
TL;DR
Discord has announced a brand refresh for its ninth anniversary, featuring a darker brand color. Despite the changes being subtle, users are already making fun of the rebrand, highlighting the challenges companies face when updating their brand identity.
- Users are already poking fun at the Discord rebrand Creative Bloq
- After trying to branch out during the pandemic, Discord's refocusing on the 90% of users who play games: 'We've recognized the need to narrow our focus' PC Gamer
- Discord's turning the focus back to games The Verge
- Discord Reveals New Look With Lots of Gaming Easter Eggs IGN
- Discord Plans to Give Gamers Some Love 80.lv
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