DuckDuckGo Unveils No-Tech Sunglasses as Anti-Surveillance Statement

DuckDuckGo teams with Knockaround to sell plain, non-electronic sunglasses labeled as anti-surveillance gear, priced at $35, in direct contrast to Meta’s AI-infused smart glasses that sparked privacy concerns. The product—dubbed the “Normal F***ing Sunglasses”—is real and has sold a notable portion of inventory, a marketing move that underscores growing fatigue with AI and data collection. The Onion mockery is noted in coverage, and DuckDuckGo emphasizes there is no data collection or cloud transmission with these glasses.