DuckDuckGo Bets on Low-Tech Sunglasses to Fight Surveillance Hype
DuckDuckGo teamed with Knockaround to release 'Normal' anti-surveillance sunglasses—plain matte-black frames with no cameras, no microphones, no AI, no batteries, and no electronics. Priced at $35, the eyewear is pitched as a privacy-friendly alternative to AI-enabled sunglasses and has reportedly sold well, highlighting growing public fatigue with surveillance tech and data collection. The launch functions as a tongue-in-cheek jab at the controversy surrounding smart glasses from other companies.