GEO myths debunked: separating hype from evidence in AI-driven SEO

An SEO expert deconstructs the three most persistent GEO myths—llms.txt, schema markup, and freshness—arguing that there’s little proof these practices boost AI citations and that many ‘AI’ SEO claims are unsupported. He champions evaluating advice with the ladder of misinference, seeking dissenting views, and testing on your own data, while warning against AI workslop and the spread of AI search misinformation. Practical takeaways: use schema markup as a hygiene factor, emphasize genuine freshness where it matters, and verify claims before adopting them.